Want happy clients? Talk about charitable giving.

by SCF Team | February 11, 2025 | Siouxland Community Foundation Blog, Advisor Resources |

Many attorneys, CPAs, and financial advisors have noticed that their happiest clients incorporate charitable giving into their estate and financial plans. Whether cause or effect, philanthropy offers both emotional and rational benefits. Advisors who embrace this discussion position themselves as more effective, impactful, and trusted.

Despite these advantages, many advisors hesitate to bring up philanthropy. A survey found that only 5% feel “very confident” in discussing it, and 72% don’t include it in their initial client conversations. This gap presents a major opportunity to enhance client relationships and add value.

Beyond loyalty, charitable giving has measurable personal benefits.  A recent Wall Street Journal article sheds light on the ways charitable giving can have positive effects on both mental and physical health.

Here are the highlights how philanthropy positively affects mental and physical health:

• Improves mood, lowers blood pressure, and may extend lifespan.
• Triggers serotonin and dopamine, reducing cortisol levels.
• Studies from brain scientists and economists support these effects.
• The positive feelings associated with giving contribute to health benefits.

While every client’s experience varies, philanthropy is primarily about helping others—not just personal benefits. Still, advisors should recognize the deep role giving plays in clients’ lives.

The Community Foundation is Here to Help

If you’re working with charitably-inclined clients, we’re here as your partner. Our expert team can guide both the tax complexities and emotional aspects of giving, ensuring clients meet their financial goals while making a difference.